Welcome to Cool Foods Central


OUR PURPOSE: To promote the sales and consumption of Frozen & Refrigerated Foods through programs that provide value and effectiveness for our retailers, participating products and consumers.

Winner of 17 Golden Penguin Awards and 17 Silver Penguin Awards
for outstanding promotions supporting the Frozen & Refrigerated Foods Industry and our customers. 
Thank you for your support!

March Cool Foods For Families at Publix

The March 2019 Cool Foods for Families program is slated for 3/16/19 through 3/29/19.  The March program will mirror the March & October Cool Foods for Families 2018 programs.  You can download the March results PDF file.  The incremental investment drove outstanding digital and influencer results, along with strong sales lifts.

The March program offers:

  • Participation open to all refrigerated and frozen brands (brands do not need to be part of the NFRA)

    • A great opportunity to highlight NEW items

  • Brands grouped together to form a cohesive one or two page spread in the 3/16 grocery co-op. 

    • Price Point or Coupon placement opportunity.

  • Program enhancements include:

    Submission forms are due starting on 12/03/18, please send them to your buyer and copy Michael Palestrini - Michael.Palestrini@Publix.com

Download Forms:


2019 Paint Your
Heart Out Tampa!

On Saturday, April 13th  we will once again support this wonderful community outreach.  For over 20 years our association has painted the home of an elderly person in need in the Tampa area.  We take great pride in this event by doing other things that provide curb appeal, but are also low maintenance for the homeowner.

Click the link below to see pictures of our 2018 event

See Photo Gallery


2019 March of Dimes Spring Classic Golf Tournament

March 5 & 6, 2019

Frozen & Refrigerated Foods is proud once again to support March of Dimes charity in their Spring Classic Golf Tournament. 
The tournament will be held on
March 5 & 6, 2019
at beautiful
Saddlebrook Golf & Tennis Resort in
Wesley Chapel, FL!

The last two years we were able, through your kindness, contribute $30,000 to March of Dimes each year.  We're looking at growing this to $35,000 in 2019.  Mark your calendars!!!

Giving Back to Our Community!

We give our time and resources to a lot of charities.  Click here to see our how we give back to our community!

This year we received a very nice letter for our support of Hope Children's Home. 
Click here to read it


Board of Directors

Thanks to our volunteers who serve on Frozen & Refrigerated Foods of Central Florida's Board.  It's through you that makes our association one of the strongest in the United States!

Click here to see the list of present Board of Directors.

NFRA Jack Cofer &
Frozen & Refrigerated Foods of Central FL Scholarships: 

The NFRA & F&RFCF awarded four students scholarship money at the University of South Florida Muma College of Business on Friday, August 25th. In attendance (pictured below) were Board members and USF Students, rom (left to right) Linda Dyer, Andrew Miller, Marcus Daffner, Jim Whitford, Amy Delladonna, Julie VanAcker, Camden Burns, and Tyler Rabuck. Our group of 4 students this year are certainly inspired, driven, and delightful! Best of luck to them in their future endeavors!

Key Links

We are just a small part of some great organizations supporting Frozen & Refrigerated Foods throughout the country.  Click here to see the key links supporting our organization, our customers and consumers!

Contact Us

We appreciate you visiting our web site.  If you have any questions or would just like more information on our programs, association or events, please click here to go directly to our 'Contact Us' page.

For more information on programs offered, please feel free to contact us at:

Frozen & Refrigerated Foods of Central Florida
P O Box 46787
Tampa, FL 33646
Phone: (813) 712-9472
Email: shivers@coolfoods.org
Download Outlook v-card address, click here)

Linda Lamberson, President


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